Facebook’s Ted Zagat says ‘Clicks Don’t Matter’, see http://streetfightmag.com/2014/06/03/ted-zagat-says-clicks-dont-matter-heres-what-he-thinks-does/
“There is zero correlation between online clicks and offline ROI.” This is a rather strong opinion, especially since Google AdWords is rolling out features to estimate offline conversion as they correlate to online advertising.
Facebook advertising is a serious alternative to Google AdWords for highly personalized consumer and local targeting. Facebook advertising is also easy to use, in my opinion.
If clicks are not that important, then Facebook is set to become a very important player for building the online reputation of your local neighborhood stores while you’re checking on your friends’ status.by