The Looker 5 Analytics Platform

Looker is the next-generation data platform that delivers analytics and business insights to individual users, departments, applications and the enterprise as a whole. Users can integrate the insights to support data-driven decision making.

The five year old startup from Santa Cruz, California, just recently presented its new release 5 at its user conference JOIN 2017 at the Palace of Fine Arts Theater in San Francisco, attended by 700 business intelligence enthusiasts (including myself).

A review of Looker v5 is at A few of the spectacular features are

  • Action Hub: one-click buttons to data points actionable by configuring custom action, like DropBox or Marketo integration, if something happens.
  • Blocks: pre-built visualization and data blocks offer ready-to-use public data like weather and demographic to join with your data. Many blocks are available for common use cases like web analytics.
  • Applications: entire business workflows for marketing, event stream analytics, IT operations, and growing.
  • 57 new statistical functions, more security features, new landing page options, among other things.

October 5, 2017 was the actual release day of Looker v5, see

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