PPC Management Services
Pay per click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.” [Wikipedia]
While setting up a PPC campaign on Google or Microsoft Bing takes only a few minutes and a credit card, that does not get you very far if you are new to the game. Effective PPC campaign management, sometimes also called Search Engine Marketing (SEM), requires formal knowledge of Google AdWords, but also practical experience that cannot be gained from a book.
Even for existing PPC campaigns, good PPC managers are able to improve results in the range from good to dramatic. Get better results from online marketing, hire an experienced PPC campaign manager. Our expert PPC management services can help you find new customers, grow your business and beat the competition.
What makes Sunsprinkle different?
As a full service company we have a bottom-up approach of building PPC campaigns that perform. First we listen to you: “What are your goals for driving online traffic?” Then we study your web site and your competitors. Next is keyword research, building your custom keyword portfolio that matches your landing pages. The keywords are then grouped into sub groups (ad groups) with corresponding ad creative text, programmatically followed by a manual check.
Once the campaign structures are created, the budgets are allocated. The initial setup phase is followed by continuous refinement and optimization month after month.
Core values of Sunsprinkle
- Results Count – focus on performance so you get the most bang for your buck.
- Communication – upfront and transparent communication. Issues will be raised and
communicated when they arise, the good and the bad alike.
- Reporting – monthly reports that keep you in the loop.
As a full service company we are able to look beyond paid search advertising. Want to know where your other traffic is coming from? Set up Google Analytics. Want to know how Google sees your site? Ask for a SEO review.
Sunsprinkle is a certified Google AdWords Partner, a distinction not every digital agency can claim for themselves. To become certified, agencies must demonstrate an in-depth knowledge of AdWords by passing exams, maintaining a certain level of aggregate spend across all accounts, and meet all of Google’s qualification guidelines.
We also offer Bing PPC campaign management. Bing owns 20% of internet searches in the US, while Google has 80% (2013, approximated, disregarding tier-2 search engines).
Facebook is the next big thing in online customer acquisition. We are looking into it and would be happy to set up our first customer on Facebook.
Regardless of the size and budget of your business, we have a PPC service package that fits your needs. Non-profits receive a large discount because they are making the world a better place – Thank You very much!
How to Start with PPC
- We extend a free $100 AdWords coupon to new customers after they spend their first $25.
- For already existing Google AdWords customers we can do a free account review to identify the most important areas for improvements. Free as in beer!
- If you just want to save your time and hire somebody else to manage your online marketing campaigns, then consider us.